Mercedes Drops EQ Pricing Before Ending U.S. Production
The automaker can’t—or won’t—give a timeline for when its U.S.-based EV production will come back online.
Mercedes-Benz is cutting prices across the board on its EQ EV models, as the brand prepares for a United States without EV tax credits.
Between the 2025 and 2026 model years, prices are down as little as $4150 (for the EQS sedan) to as much as $15,300 (for the EQS SUV).
Along with the price cuts, Mercedes is planning to end U.S. production of its EQ models, ahead of the Sept. 30 deadline for EV tax credits.
UPDATE 7/20/25: This story has been updated to reflect new statements made to Car and Driver by a Mercedes-Benz spokesperson.
Mercedes-Benz is hosting a fire sale of its electric models in the United States as the reality of a U.S. without EV tax credits continues to draw closer. As the brand struggles to move its egg-shaped EVs in any serious numbers, the brand is drastically cutting prices for the 2026 model year.
Between the 2025 and 2026 model years, pricing for the EQ lineup took a nosedive. The EQE sedan and EQE SUV dropped from $76,050 and $79,050, respectively, to $66,100 apiece. The EQS sedan price drop was the least drastic of the bunch, moving from $105,550 in 2025 to $101,400 in 2026. On the other end of the spectrum, the EQS SUV plummeted from $106,400 to $91,100.
Between the termination of the federal EV tax credit moving up from the end of the year to September 30 and Mercedes’s struggling EV sales, the brand is taking more drastic actions than simple price cuts. According to a report by Motor1.com, Mercedes will end production of all four U.S.-market EQ products (excluding the EQB), starting on September 1.
A Mercedes-Benz spokesperson confirmed as much to Car and Driver. “We are temporarily closing U.S. order banks for the EQS Sedan, EQS SUV, EQE Sedan, and EQE SUV to align with customer and market demand,” the spokesperson wrote. “We continue to assemble all of these models for global markets. Please understand we are unable to share a timeline for when U.S. order banks for these models will reopen for competitive reasons. We will share more information when available.”
Speaking to Car and Driver about the upcoming CLA and GLC EV models will be affected, Mercedes confirmed that plans for the upcoming electric CLA are still on schedule. “The new all-electric CLA, arriving at U.S. dealerships later in 2025, is the first vehicle built on our new Mercedes Modular Architecture (MMA),” Mercedes confirmed. “As announced at IAA Mobility 2023, Mercedes-Benz will also introduce two SUVs based on this new architecture. Furthermore, the all-new electric GLC will be unveiled at Munich’s IAA motor show on September 7, 2025.”
